Meet the Management Team
Defying one of the most challenging real estate markets in memory, Peachtree Communities has grown to an organization with 2013 sales of more than 750 homes in 42 communities in and around Atlanta, GA, Columbia, SC, and Fayetteville and Raleigh, NC.
In each of these cities, Peachtree Communities is known as a leading developer/builder of appealing communities and award-winning homes. Committed to innovative green design and sound construction delivered at affordable prices, Peachtree Communities builds spacious homes distinguished by enduring value and exceptional quality. This is the record of a builder not content to be merely the best, but dedicated to being the best it can be.
Rick is known throughout the United States as a talented real estate executive experienced in start-ups, turnarounds and growth ventures. He has skillfully managed multi-state developer/builder organizations with major communities encompassing up to 4,000 homes annually and staffs numbering more than 350 people.
Rick joined Peachtree Communities as CEO after filling several leadership positions at KB Home, most recently as Executive Vice President, East Region. His tenure at KB Home was marked by consistent organizational performance at levels meeting or exceeding corporate objectives. As Regional General Manager, Florida, he led five divisions that generated $1.1 billion in annual revenue, while recording a customer satisfaction rating of 97%.
In his career, Rick also has held leadership positions at John Wieland Homes & Neighborhoods (President of Atlanta Homebuilding), Atlantic Homes of Florida (General Partner); Hooker Barnes Homes (Division President); and U.S. Home (Division President).
Rick's education has emphasized business and management, having earned both a B.S., Business and an M.B.A. Through his varied experience with several major housing companies under every economic condition, he has developed expertise in all industry disciplines as well as a vision of housing's future and the path to it. And as an active participant in industry associations, he has built both a professional network and reputation that bring resources and substance to Peachtree Communities.
Known throughout the real estate community as a forceful advocate for forthright selling practices, Tom is particularly adept at identifying, negotiating, and acquiring attractively priced and desirably located land and developed lots, then matching them to homes designed to appeal to buyers and their price points. He also has a keen eye for analyzing profit/loss statements, warranty claims experience and sales results.
Tom is a proven communicator, whose ability to structure, recruit, train, motivate and retain sales forces has been showcased at several organizations. In his previous position as President of Legacy Communities, the largest single-family home builder in Atlanta during the mid-2000's, that company recorded annual sales up to 1,750 homes. At Ryland Homes, where he was Vice President, Sales & Marketing, his Phoenix division exceeded sales objectives by 20% each year under his direction. At John Wieland Homes and Neighborhoods, where he served as Corporate Vice President, Sales & Marketing, division sales increased 46%.
Tom, who holds a B.P.S., Communications, is an accomplished salesperson in his own right. Launching his career in the mid-1980's as a successful sales representative with Pulte Homes in Orlando, he moved quickly into management. Since then, he has trained over 7,000 sales professionals, earning recognition by Builder Magazine as one of the nation's leading new home sales trainers. He has received awards for sales and sales management from the Home Builders Associations of Atlanta, Chicago, Dallas, Memphis and Orlando. He is an active member of the National Association of Home Builders and its Sales and Marketing Council and an annual speaker at NAHB conventions.